Video marketing is growing rapidly. It is also a versatile tool that can be us throughout the customer’s purchasing journey and is useful for establishing engagement through customer testimonials, informational videos or brand videos.
Recently, Vidyard, the video business platform and partner of WSI, held its quarterly video sales and marketing summit. Fast Forward: Humanizing Digital Sales and Marketing emphasiz that both sales and marketing ne “person-to-person” contact beyond the standard “business-to-business.”
Key Insights from Fast Forward Presentations
Participants learn how to build relationships philippines whatsapp number data and foster the trust and reassurance that shoppers ne before making a purchase. The goal was to highlight how video can be us to humanize interactions. Below we share some of the keynote presentations.
As has been the case at previous Fast Forward Summits, the speakers are experts in their fields. Todd Caponi, president of Sales Melon and author of The Transparency Sale , was the keynote speaker.
To name just a few, the speaker lineup also includ Todd Hartley, CEO of WireBuzz, Sheena Badani, Senior Director of Marketing at Gong, and Adam Perry, VP of Revenue Enablement, Demandbase.
Sellers spoil everything
“The first step in convincing a prospect or potential partner that you genuinely care about helping them is that you genuinely care.” Todd Caponi
In his presentation, Salespeople ruin everything: Lessons from the Past to Guide Us in the Now , Todd Caponi takes the audience on a journey down memory lane using humor to recall a time when sales was a trust and admir profession. He explores how technology similar questions people also ask has impact sales effectiveness and perception and how technology is us today to create a better experience for buyers.
It is critical for businesses to take a fresh perspective spam data on the role of sales technology in the sales process.
Exploring new ideas to set priorities in the sales stack.
Understanding how to develop legitimate empathy in the buyer’s brain.
Reflections for the audience:
Prospecting with video
Some of the most successful prospecting professionals in 2022 share how. They use video in their outbound efforts to hit their quotas. In their Prospecting with Video session. Top Prospectors Reveal Their Tips for Boosting Effectiveness and Efficiency. The speakers share what’s work for them and how they scale their efforts to send hundrs of videos per month. They cover everything from pre-record content to support outbound campaigns to target one-on-one videos!