Being well referenc locally is essential for any modern restaurateur. More than 85% of Internet users are looking for local businesses on the Internet and more than 88% of localiz searches on smartphones turn into a visit or a call within 24 hours !
Properly optimizing your local SEO when you are a restaurateur means ensuring increas visibility and the arrival of new customers in your establishment – online or in person.
The Micro-formats structure
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If you miss the first part of this series, check out the 3 local SEO techniques to apply for your restaurant in 2020 .
In this second part, we will cover the following local SEO techniques :
The Importance of Local Online Directories and Food Websites
The collection and management of opinions and comments left by customers
1. Add a “Micro-formats” structure to your restaurant website
If your site’s HTML structure and content well foreign competitors can be consider are well optimiz, consider this local SEO technique as optional.
Concretely, microformats or structur data are cg leads enrich tags that allow search engines. Like Google to better understand the structure and content of your site.
This data is us to tell Google:
The name of your restaurant
Opening hours
Reviews left by consumers
Google can use this data to display it in search results. Which can significantly increase your click-through rate if the markup of this data has been correctly implement and thus increase your local positioning.
Italian restaurant Del Arte has add these microformats on this website. One of these data displays the aggregation of reviews left by users.