Most online consumers in Mexico use social mia to follow companies and brands , in this way they are inform about news, promotions, discounts, among different types of content of interest.
These platforms have become an important channel for businesses, as they can help them develop a relationship of loyalty with their customers. To achieve this, it is necessary to correctly manage the content they publish on social networks and analyze how users interact with this content.
Most online consumers have already purchas through social networks
But brands’ social mia marketing strategy doesn’t end with creat qatar whatsapp number data ing an online community. Nowadays, it’s also possible to buy via social mia and businesses can take advantage of the success of these platforms to sell their products or services.
Capterra conduct a study on the perception and use of social networks for purchasing, which addresses both online consumers who already purchase products through this means, as well as those who have not done so, whether or not they are interest in doing so.
To carry out this research, Capterra launch an online survey in which 1,019 people participat. The selection criteria are as follows: they must be residents of Mexico, be between 18-75 years old, make at least one online purchase every six months and topic cluster topic clusters use social networks at least once a month. Go to the end of the article to read the complete methodology.
Brands have found in social mia a new digital showcase that is undoubtly work malaysia data ing for them in Mexico. The majority of survey participants indicate that they have already purchas through social mia.
67% say they have made purchases via these means.
How are social networks us to make purchases? There are various ways to do so, one can be paying within the social network itself, another is clicking on a product that rirects to the brand’s website where the purchase is finaliz, another is using the social network to contact the seller directly and then make a bank transfer, among many other ways.
26% of respondents say they have never purchas through social mia but are interest in doing so, and 7% say they have not done so but are not interest in doing so either.