The online reputation of a product or service can make the difference between your brand taking off, consolidating or falling into the blacklist of consumers. One of the factors that influences this is the online opinions that people have about your product or service.
For this reason, it is essential that you know how to manage these reviews , either with software or with a platform for this purpose. Organizations that monitor and take advantage of online reviews to improve their business have no doubt about this, this last statement comes from a study carried out by Capterra on how businesses collect, manage and use opinions on the Internet.
76% say they help improve customer service
This article reports the results of a survey of 402 employees working in small and medium- singapore whatsapp number data sized businesses (SMEs) in Mexico, companies that receive online reviews and are leveraged by the business. Read the full methodology at the end of the article.
How SMEs are leveraging the high value of online reviews
The value of online reviews for businesses that take advantage of them is indisputable. 81% of re here are the rules you need to remember spondents consider them very valuable in terms of the investment they require in time and money, while 17% think they are somewhat valuable. This is almost all of the respondents.
How can online reviews be valuable for SMEs? Analysis of the information provided in re malaysia data views can lead to comprehensive company optimization. The study indicates the three aspects in which they are most useful:
62% indicate that they help improve the product offering
49% say they help improve brand image
Respondents also pointed out the main uses they give to online reviews:
Analyzing online reviews helps identify areas for improvement in products or services, including the customer service department , which is essential for a satisfactory user experience.
At the same time, a business is always looking for opportunities. Consumer feedback helps identify new ideas for expanding product or service offerings. Customer service, marketing, or product development are all. Aepartments that can collaborate with each other and take advantage of this information. Businesses can rely on collaboration software to share analysis as well as actions to be taken based on the findings.