A corporate mascot can be a great way to engage your target audience. By using it, you will make your brand visible, stand out from the competition and leave a lasting impression on people’s minds. But you can only succeed if the creation and use of the mascot is preceded by research and a well-thought-out strategy. Jan Coufal, one of the authors of the highly successful Alzák, told us more about it.
Mascots that work
Mascots have brought huge success to many companies around the world. Some of them are pretty old and still work, for example:
Michelin stick figure – debut in 1894,
Mickey Mouse – debut in 1928,
Mr. Clean – debut in 1958,
Quicky (the Nesquik bunny) – debut in 1973.
And then there is the Czech phenomenon – the green alien, whose distinctive voice we have been hearing since 2005 , he got his visual form two years later. It was created by Jan Coufal and Milan Drozen from the CZECH PROMOTION agency, who subsequently spent his e switzerland whatsapp number data ntire “childhood” with Alzák. And it was Jan Coufal who accepted an invitation to our program Kafe a marketing , where he talked in detail about Alzák – and mascots in general.
“Unpack your strategy”
Honza emphasized several times how important a strategy based on surveys is. Although “mascot branding” seems to be one of the most creative ways to build a brand , the creative side is only 20% of the whole process . Getting to know your custome g a good s the partner receives a reward for each such sale trategy does the rest .
Many interesting insights and tips were heard during the interview. We have therefore tried to summarize the most important things for you.
If you are thinking about a mascot, first of all, clarify why you malaysia data actually want one . That the competition has it is not the right reason – on the contrary. Need to build trust? A mascot is not the way to go here either.
Why (not) have a mascot
Think about what the mascot should represent, what emotions it should evoke . Think of it as a hanger for stories, associations and values. And they have to be really worth it, otherwise the mascot will be empty and a pleasant, well-designed cha.