El Buen Fin 2024, scheduled for November 17-20, is a unique opportunity to boost year-end sales. This event, considered the “cheapest weekend of the year,” brings together millions of consumers in Mexico looking to take advantage of deals and discounts.
We share with you a guide on consumer trends, sales strategies and key tips so you can maximize your results.
Understand the demand and prepare your inventory
Are you planning to do some early Christmas shopping this Buen Fin?
Based on the results of the YouGov survey , 58.6% of Mexicans plan to make purchases during the Buen Fin , which represents an opportunity for entrepreneurs. The most searched categories include:
Clothing, footwear and accessories (53.7% of purchase intention): This is the leading category, especially among women, where 60.1% plan to purchase products in this category.
Technology (40.1%): This sector continues to boom, with high demand for products such as phones, tablets and smart devices.
Appliances and home products (33.2% and 23.8%, respectively): These are ideal for consumers looking to equip or renovate their homes.
Make sure you have enough inventory in these key categories and prepare a pricing strategy that highlights the competitiveness of your offerings.
Build trust through clear and truthful promotions
Confidence in discounts is crucial to capturing customers’ attention. In 2024, only 37.2% of consumers fully trust the discounts offered, while 43.7% believe they could find better prices at other times of the year. This reflects a certain skepticism that entrepreneurs iraq whatsapp number data can combat with honest pricing and promotions, always showing the previous price and the current discount.
Additionally, consider providing additional collateral and highlighting testimonials from satisfied customers to build your business’ credibility during this event.
Make shopping easier with flexible payment options
One of the factors that can make the difference in Buen Fin 2024 is the ease of payment methods. 64.3% of topic cluster topic clusters consumers plan to use installment payments, with special interest among bw lists men and people aged 35 to 44. Ensuring that your business has installment payment options, whether with credit cards or financing platforms, can be a great attraction for customers to choose to make their purchases with you.