Campaigns carried out by the Google platform provide immediate results , since your business will quickly appear on the web so that the public can see it when they search for what you offer. In short, you position your website on Google.
Campaigns launched through Facebook ads serve more to position a compan advertising database y in the mind of the consumer. In other words, they do not offer immediate results. However, one point in their favor is that they can go viral and make your company more popular.
Similarities between both tools
They reach a massive audience, as they have millions of followers around the world. They use geographic or location data, language, device type . A and web user interests to segment your ads . They show the ads on the top right side . They can include texts and audiovisual material such as photos and videos.
Benefits of using Facebook Ads
Promote your online business sales , as it helps you reach people interested in what your company sells, whether products or services. This is done through a social network where millions of individuals actively interact daily through cell phones, laptops, tablets and computers.
Improve sales at your store through promotions, offers and advertisements aimed only at your target audience.
Promote your company . To the more than 1.3 billion users of this platform.
Benefits of using Google Adwords
Reach only the audience “that is looking for you”: Your ads are shown “only to interested people.” They go to Google to be told which company has the product they are looking for and want to buy.
AdWords allows you to appear in the first search results agb directory of all the users you want to reach. You can limit the country, city and even the neighborhood of the people who will find you. In addition, you only pay for each click that someone interested in your ad makes. And since they found you by searching for you, it is very likely that they will buy from you.
Control your budget: This medium does not impose a minimu why was this happening to us m or maximum amount of investment. You can choose how much you will invest per month and when you want to stop promoting your company through this medium.
Measure impact: This lets you know which of your ads were most popular by providing you with statistics on the number of people who saw them.
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