A small change of concept that has chang the rules of the game. In a radical way? No, the truth is that Google has been very gentle with the changes, but that hasn’t stopp us SEOs from freaking out.
I am convinc that what
We are experiencing in the SEO world is a slow road in this regard. We have been using specific updates for years and these changes in positions have transform the search engine into a tool intend to make our lives easier and this, of course, has been detrimental to that search engine for exact documents, posts and comments to which we were accustom.
Search Intent: Search Intent, Google’s big change
Well, someone had to give this a name and they call it “search intent”: a layer that was add to the search engine and that, whether thanks to the home owner database structure of Google Hummingbird, the interpretation power of Google Brain, or whatever it was appli to, sought to “understand what users really want” in order to offer it to them.
Google set out to find out
What nes are hidden behind its users’ searches. That’s why, as I’ve said, Google doesn’t care what you write today, it just wants to make your how to analyze information and make decisions life easier. For this reason, it must interpret your intentions and give you what you ne, be it a page, service, product, map or whatever.
If in most cases it is forc to give
You third-party websites to solve your problem, it is just a detail. It cannot offer you everything directly, of course! And even if it could, it has several tg data governments making it pay fines for monopoly, so it cannot go too far. But what is certain is that it decid t find out what you ne, in order to then decide who is the best one to solve that ne. And that ne (and here is the dramatic point) is often not solv with textual content.