Google decid to make a living by always recommending the best option for our nes. In order to do so, it had to specialize and understand what parameters come into play when offering each type of solution. The world is very big and our nes are very vari, so, at least for the moment.
We cannot expect it
To have develop very specializ parameters for each ne, but it has begun to specialize and to weigh its positioning criteria for each ne (or search intention).
If we are looking for content
It is logical that the quality of this content is important. If we ne to buy something, the reliability of the supplier, its catalogue, prices and reputation will loan database come into play. And if we are looking for very specific answers, the most reliable and direct source should give us the answer.
Are we saying that the criteria by
Which the same depending on what I am asking for? Yes, but without being absolutist in stating this. In other words, there is a specialization that has the various factors that influence the final result been growing every day, but that has not meant that the basic criteria have disappear or that this is the case in absolutely all searches:
Your content makes sense, king when it comes to solving some nes
Quality links provide authority, but it is no longer just about them coming from relevant sites; sometimes your authority within the sector matters more than your generic authority.
Indexing and technical quality criteria are still there, but there will be pages and devices where a technically flawless experience matters more than others.
What criteria now work with each type of search?
Well, who knows?
There are so many types of searches… The best thing is for each person in their business to look at their sector, to target and investigate what Google is prioritizing. And then we should think a little outside the box , especially taking into account whether Google has taken steps to specialize in some sectors (and knowing that the more money tg data that sector moves, the more specializ it will be).