Although it is impossible to define these criteria, because in addition to being very vari and changing, it turns out that we do not have data to do so and, being specializ, the data of others is not useful to us, what we can try to do is to see in broad terms what is happening with different types of search intentions.
To do this, I’m going to unify
The 4 search intents that Google defin for us in its Guidelines and stick with just 3. The truth is that if we take everything globally, the difference between “I’m looking for brands or sites” or “I’m looking for physical locations” is very small. It’s people paytm database looking for things that exist. So, let’s develop in very broad terms what Google is doing with the searches “KNOW”, “DO” and “FIND” (the last one being the one that brings together websites and locations).
KNOW: Content is still king
When we want to know things, Google takes two different paths. On the one hand, there is the possibility that we only want to know something 4 companies that changed the course of their brand with a mobile app specific (a fact, a definition, etc.), that is what Google calls “KNOW SIMPLE QUERIES” and there, without a doubt, they have specializ a lot. They have even alter the SERP to create what we now call “result 0”, boxes that give direct answers to what we are looking for.
In this field, what matters now is to answer
The user’s question correctly, have enough cribility and be very specific (we are told in a couple of sentences). You can read many strategies on different blogs to get 0 results but I think the important thing is to understand that what you have to do is answer tg data these “KNOW SIMPLE QUERIES” in a concrete way. That is, we can use tools like.