Our team was required to create a list of necessary technical works in terms of SEO optimization and develop recommendations for usability functionality for the new site. Then it was planned to work closely with the developers so that all the proposed changes were implemented. Content optimization . Based on the formed semantic core, it was planned to immediately select pages for promotion and prepare optimized texts for them. Our specialists had to prepare the technical specifications for writing materials, form meta tags for the site pages, and develop linking schemes between the sections that would be promoted.
This strategy was supposed to give high results and save time at the start of work on the promotion of the web resource, because all important SEO parameters, such as the site structure and usability, were already included in the prototype. Thus, the created site was immediately optimized and ready for promotion. Our strategy Identified problems and weaknesses of the client During the work on the project, the initial audit stage was skipped because the online store was just being created. Our specialists paid special attention to: a large number of products and categories; age restrictions on the sale of alcoholic beverages.
Most of the product range could only be purchased by people over 18 years of age; working with product categories that were not often sold online. At the start of the project, the percentage of such purchases was very low, compared to other products. All this created some difficulties in the implementation of the tasks set. But our specialists successfully coped with them. Identified problems and weaknesses of the client Our solution In the process of promoting the online store website, our team took the following actions. Step 1. Formation of the site structure.
SEO work on this project began at the stage of website creation. One of the important tasks that was successfully solved was the development of the detailed structure of the web resource. The following were taken into account: product categories – wine, spirits of various types, food products that go well with alcoholic beverages, other drinks (including non-alcoholic), accessories; for wine and for spirits – sweetness (for wine), type, country, region, producer, volume, grape varieties (for wine); for food and beverages – type, kind, manufacturer, country; for accessories – type, purpose, country of manufacture. Detailed work in this direction formed the basis for subsequent actions to compile the semantic core.