On social networks, we are daily overwhelmed and bombarded with professional content from both companies and influencers who look simply perfect in every photo and video. It is therefore not surprising that people stop believing this fabricated content .
Instead, authentic content from real customers, or UGC , which has seen a huge boom in the Czech Republic in the last year, is coming to the fore. And according to the growing popularity of UGC marketing abroad, it can be assumed that this great phenomenon will soon take root in our country as well as influencer marketing a few years ago.
Stay one step ahead of the competition and read what UGC marketing is, who UGC creators are and why to work with them.
What is UGC?
The acronym UGC stands for user generated content . UGC can be defined as any online content that has been created by people, not by a brand . This content i philippines whatsapp number data s based on personal experience and real use of the product or service by current customers or followers.
User-generated content can take many forms, such as:
text reviews,
photo,
videos,
blog articles,
posts on social networks.
People trust people more than brands. And that’s exa similar questions people also ask ctly why UGC works. It’s authentic content from real people that is believable and that your customers can relate to .
UGC marketing relies on the psychological phenomeno malaysia data n of social proof, which causes people to copy the behavior of others. Especially when their reviews or recommendations seem trustworthy.
Why should you include user generated content in your marketing?
UGC is an effective method of presenting your offer in a way that your target audience understands. It helps you build a relationship with your customers , promotes their loyalty and leads not only to an increase in your brand awareness, but also to an increase in conversions.
The proof is the performance campaign of our client Special Horticulture focused on the sale of microgreens. While in 2023 we used a classic banner for advertising. Which brought 36 purchases worth over CZK 38,000, in 2024 we included user-generated content. An ad with an authentic video tutorial brought three times more profit than the banner version.