Take your emailing to a new level and get to know the hot trend in the industry – gamification . Here at the E-mail Restart 2023 conference , Jakub Malý present it as a tool that will help your e-mails stand out in the flood of others and increase conversions. Start creating interactive and fun content that subscribers will love to click on and incorporate gamification into your email marketing.
What is gamification?
Gamification means applying game mechanisms and elements to non-game environments. It stands on three basic elements, which are involvement, competition oman whatsapp number data and awards . It taps into our natural competitive tendencies and awakens the gamer in us, prompting us to interact more.
Basically, gamification has three main goals:
Motivate a person.
Increase efficiency.
Where is gamification us?
Its elements can be found today both in the field the company makes payments every week to a bank account of providing services to customers and in marketing, but also in ucation . Gamification can be divid into internal and external. Companies work with internals to increase the productivity of their employees using games. The external malaysia data one then became a popular marketing tool, with which we motivate customers to buy . For example, by collecting points in loyalty programs. An example of gamification in practice is the ucational application Duolingo.
Gamification in e-mailing
As we already reveal at the beginning, gamification has also penetrat the e-mail marketing environment, where we consider it a useful strategy primarily for addressing the B2C sector . In general, it is mainly us for the acquisition of new contacts, as it attracts more attention than ordinary static content.