We will know how to position ourselves and what is our uniqueness. The final result of all analysis, research, reviews is a marketing strategy, that is, a clear direction, where we move, what we do, what we are like and what means we will achieve it. So, we know clear goals and we know what results we want. Therefore, you have a marketing strategy, everything is no longer only in the head of the company manager, but even if you have a written marketing strategy, it is put in a “drawer”.
Therefore, the instruction of the strategy
Management process is salvation, and what is already in the hands of the company itself, is compliance with that process – planning, implementation, evaluation, improvement. After reading the article, you probably no longer rich people number data have questions about why a company nes a marketing strategy, and to give a short answer – you are no longer shooting sparrows from a cannon.
The Boston Matrix is an analytical
Tool design by Bruce Henderson, founder revolutionizing content creation: introducing 3dfy.ai – ai-power 3d model generation at scale of Boston Consulting Group, to research and develop marketing strategies. The Boston Matrix is also often referr to as the BCG Zoo, as its concept uses such symbols and terms as dogs , cash cows , wild cats , etc. These terms occupy an important place in modern business terminology today. It is bas on them that many companies review the positions of their business units and evaluate the prospects of the company’s activities.
The analyz company’s products or services
Divid into four groups and arrang in powder data a two-dimensional matrix. When evaluating the activity of business segments, two indicators are important – the relative share of the occupi market and the growth of market demand. The BCG model pays a lot of attention not to profit, but to the movement of cash flows, because it is this that determines the ability of companies to develop.