The cash cow sector That have a large market share in a slow-growing market. In this sector of mature areas of activity, large cash flows circulate, the surplus of which is us to improve other parts of the market. Dogs , or pets , is a segment where small market share is found in a slow growing market. Dogs are one of the most important research subjects, as company managers ne to decide whether it is worth continuing to invest in them, or whether it is more beneficial to stop investing in this segment.
It is very important to clearly prict
The consequences of continuing or stopping investments for the company’s activities. Stars are businesses or products with a large market spam number data share in a fast-growing market. Stars are characteriz by a sufficiently large cash flow. Efforts are being made to regulate the star segment so that in the future, when the market matures, the star will become a cash cow.
Wild cats , or question marks
Occupy a relatively small market share, but are bridging art and technology: deepmotion is a journey bringing digital people to life characteriz by very rapid market growth. In other words, it is the reference point for many companies. When market growth slows, wildcats have the opportunity to become stars and even cash cows. On the other hand, if there is a lot of competition, feral cats can also turn into dogs . Thus, using the Boston matrix, companies have the opportunity to review which goods or services are worth investing in, in which segments investments should be stopp, and how strategic investment decisions ne to be chang and improv.
Essential points:
It is worth stopping investing in dogs if this powder data segment of products or. Areas of activity does not bring benefits to. The company; Stars are a segment that is important to properly control and save in order. To bring even greater benefits in the future, and turn into a cash cow when mature ; Good control of investments in cash cows is the key to the success of the company’s operations; It is important to try not to lose wild cats – if manag well, they have the potential to become stars ; The biggest profits are made when the market is mature.