ow should we perEveryone wants to have an attractive homepage. Yes, everyone! It doesn’t matter who runs the organization, what industry they come from, what design trend is currently in vogue, or what content management system is us. The home page is the main gateway to the organization, and organizations wish to have a home page that reflects their resplendent goals and content.
home page exception
Drawn by Brad Colbow
It is evident that this is where we, the web professionals, come into our own. We identify patterns in company content and design. We’re building a proper web management system with content stor in structur fields and referenc using neatly stack taxonomic containers. We build absolutely adorable designs into handsome template designs where some CMS can “automagically” pour that content. Get comfortable, people! Computer bots will screw this up.
Get comfortable, people! Computer bots will screw this up
And of course, bots also control the content of the home page. A common type of home page — which I see a lot in my work with nonprofits, but can be found in any industry — is a mix of somewhat static, self-explanatory content with large dynamic sections fill with the most recently publish content from some CMS. When these organizations have tight budgets, often without enough staff and resources, it seems like a good idea to code the static parts and automate the dynamic parts. When it’s done this way, the staff doesn’t ne to bother with iting, updates, or technical interfaces, and the organization can focus on doing its important work, helping people in ne. Home page: done.
Sooner or later, however, a uae phone number data request like this will inevitably come:
Management nes a slider because they want some means of highlighting multiple posts at once, not just one. They also ne each slide to be able to have a blog OR some sort of fundraising page OR an “About…” page OR their gift catalog. And it’s essential for the CEO to have a copywriter create all the static trailers specifically for the homepage, and the trailers may ne to be customiz, especially in the peak months of the fundraising campaign. My seamless publishing system just ran off the building.
Maybe robots shouldn’t win
After having this conversation about 242 times. I realiz that the home page is almost always a giant exception to the rest. The orderly system , for a reason . It is the most human side of the web. Where the potential helpfulness of computer robots collides with the complicat reality of human beings.
The home page should be a the service pays for purchases of people succinct presentation of the company (elevator pitch), which must telegraphically, as briefly as possible, express the organization’s priorities and values. The fundraising department, programmers and management members are careful to ensure that their interests are sufficiently visible on by lists this priz property. These internal forces, or the policies of partner organizations or funders, will influence.