Consumption habits by generation on Black Friday and Cyber Monday. Discounts are aim at all generations, but it is interesting to take into account a few factors when developing our online marketing strategy for Black Friday and Cyber Monday. One of the most important is which generation our products are aim at and what their purchasing habits are like.
Baby boomers (born between 1946 and 1964) value convenience when shopping above all else. Today, this generation is very comfortable with the online environment, with 85% of respondents researching products online and 66% shopping online regularly. But given the choice, they still prefer shopping in physical stores: 84% prefer to shop in stores. They also have very high expectations when it comes to customer service.
Generation X shoppers
Born between 1965 and 1980) are a very important sector in terms of purchasing power, although they are often forgotten by marketing strategies. One of their main characteristics as consumers is that they are conservative: to avoid regretting their purc oman telegram data hases, they do extensive research before taking the plunge, using search engines, online reviews and social networks.
Millennials (born between 1981 and 1997) are the most lov by brands. This generation uses the internet in almost every aspect of their lives, and shopping is no exception. That’s why 68% of them demand omnichannel accessibility in their shopping experiences.
However although they
have no qualms about buying online, they are still more likely to do so in a physical store. In fact, this generation enjoys shopping and considers it a social activity. Anot let’s expand on the above her very interesting characteristic is that the online world has a ghasing decisions: 84% admit that user-generat content influences their purchases, 82% give imp by lists rtance to word of mouth, 68% say they are strongly influenc by social mia and 60% take into account the opinions of their friends.
Finally, the centennials or Generation Z (born between 1998 and 2010) are the digital natives par excellence. It is natural for them to go directly to .