The end-of-year holidays are approaching again. Black Friday , Cyber Monday , St. Nicholas Day, Christmas: these are all important dates for retailers, but due to the coronavirus crisis, these days will probably be different from other years: few or no customers on the shopping streets looking for the latest bargains and therefore less money coming in at the end of the day.
Make sure your SEO is well optimized
Fortunately, having an online store can be a spain whatsapp number data cost-effective solution. In 2019, Swiss consumers purchased around 10.3 billion Swiss francs worth of goods online . An increase of 8.4% compared to 2018. With a desertion of shopping streets due to COVID-19, these figures are expected to skyrocket towards the end of the year.
So as a retailer, you can take advantage of this. Follow these seven tips to make sure your online store is ready for the holidays.
Inspire your customers
Offer an additional service
Customize your FAQ and contact information
Add deferred payment to payment options
Collect data and improve your online store
Bonus Tip: Get Your Store Ready for Black Friday with Lightspeed
1. Make sure your SEO is well optimized
For the holidays, it is important to pay special attention to your SEO . After all, the better you are found and appear in search engines, the more traffic you attract to your online store.
In addition to buying gifts online, more and more the cash cow sector includes products or services people are looking for inspiration online. Keyword searches for the word “ideas” have increased significantly in recent years. As a retailer, you can include these types of keywords in your content, such as in a blog post or holiday-related categories.
Christmas gift for hi
To help you see things more clearly, you can cg leads consult a site like Google Trends which tells you the level of popularity of a subject or keyword over time. For example, the keyword ” Christmas gift ” is a keyword searched more and more from the beginning of October in Switzerland; hence the importance of optimizing your online store as early as possible to capture the attention (and therefore the traffic) of customers looking for a good deal!
Think about popular keywords like:
2. Inspire your customers
During the holiday season, store windows usually have a stylish look that will immediately put you in the mood. Your online store is your shop window, so give it a “