Health and well-being products, such as exercise equipment and pressure meters, experience an increase in sales due to growing health awareness.
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How Does Voice Commerce Work?
To understand how voice commerce can be implemented in your e-commerce, it is essential to know the technology that underpins it and the components necessary for its effective integration.
Let’s explore voice assistants, integration with e-commerce platforms, and API and data security considerations.
Technology Behind Voice Commerce
Voice assistants are the main interface for voice commerce.
They use speech recognition and artificial intelligence technologies to interpret and respond to user commands.
Here are the three main voice assistants used in voice commerce:
Amazon Alexa:
Capabilities: Alexa can be used to search for products, add items to cart, fart, and track deliveries.
Devices: Available on devices such as Amazon Echo, Echo Dot, Fire TV, and other Alexa-enabled devices.
Skills: Developers can create custom skills to enhance Alexa’s functionality, enabling specific integrations with e-commerce stores.