For example, imagine that a group of contacts ( the who ) has shown interest in a particular product of yours. Over the course of a month, you can create a series of 2-4 emails ( the what/how ) that will be sent to these contacts, depending on whether they continue to open the emails or click on your CTAs. By using certain resources such as if/then branches within workflows ( the when ), actively engag contacts will continue to receive more emails and will eventually be direct to a landing page to purchase the product or assign to a salesperson; contacts who are not interest will not be contact further within this cycle.
Knowing which mium/content to use and when to use it is an important factor in marketing automation.
Remarketing and tracking make all the difference
Sometimes we find ourselves interest in something, but after a while, we forget about it and let it fall into oblivion.
Remarketing and reminders are key to nurturing relationships and closing the sale. Automating reminders is a great way to keep these lead nurturing processes flowing smoothly. In fact, only 3% of new visitors job seekers database purchase from a website on their first visit.
This means that 97% of visitors ne a follow-up about your product or service for you to have a chance of effectively converting them into customers.
Let your digital marketing strategy do the work for you!
By incorporating automation like workflows into your strategy, you can keep your business moving at any time of day, across time zones, and into new international markets. Plus, automating the site does not meet the ne s of the target audience repetitive tasks and processes will free up your time so you can focus on other parts of your business.
At mbudo we can help you implement tailor marketing automation strategies, in line with your business objectives. Contact us for more information .
How to write SEO content for people, not search engines
A few years ago, Hubspot announc a substantial shift in its afb directory SEO positioning strategy, which was great news for marketers dicat to content creation.
The magic formula had chang. It was no longer necessary to create tons of content to be there, on the front page. With a good Content Marketing Strategy , you can be much more effective with less quantity, but with more quality.