Change your strategy, focus on “topics” instead of “keywords”
Search engines have long since stopped focusing on specific keywords. So your content strategy should no longer focus solely on keywords. Now search engines reward websites whose content is organized into topics .
Hubspot’s Content Strategy makes it easy to optimize your SEO content and helps you discover the topics you really want to publish and that interest your customers.
How does HubSpot’s Content Strategy work?
First, it crawls your website and suggests topics based on relevance, competition, and popularity . From this information, it helps you organize content into clusters that define and improve your website’s influence on search engines.
Implementing this cluster structure on the content of your website and blog on each of the topics relevant to your business, translates into an improvement in positioning rankings, and an increase in quality visits to your website.
Ultimately, you define the audience you want to attract shareholder database through valuable content, and Hubspot provides the tool to simplify the entire process.
How to write SEO content with HubSpot’s Content Strategy
Image source: Hubspot
2. Create content that generates business!
Don’t waste time on content that doesn’t work. Offer content that your customers want to read and that search engines want to rank for.
Hubspot’s Content Strategy offers templates placing external links on a website to create “pillar pages” on your website around the main topics you’ve previously identified.
With Hubspot you can also use the Blogging tool to create relevant blog posts that rank well.
How to create a pillar page in Hubspot
3. Keep ROI in mind in your content strategy
The method is simple: Identify the content topics that afb directory really work and those that don’t.
And the good news is that, since Content Strategy is directly integrated with Hubspot’s reporting tools , you can directly measure the influence of your content on generating traffic, contacts and even clients.