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10 Common Marketing Problems and How to Solve Them with Inbound
At some point, every marketer will encounter problems in their strategy that they can’t solve. You may face a wide variety of them: from losing potential customers to difficulties measuring your results. You are not alone! It is completely normal to find yourself facing these situations and, fortunately, mbudo is here to help you find a solution with Inbound Marketing.
In this post, you will discover the 10 most common marketing problems and how to solve them with Inbound Marketing.
1. You don’t have a well-defin marketing strategy
The biggest (and most difficult) problem in marketing is having a clear strategy or vision. Without a well-defin strategy, your marketing efforts will be compromis from the very beginning of your project. In order for everything to go well and for you to achieve your goals, there are several key points that you ne to address from the very beginning:
Create an overall Inbound Marketing strategy or nurse database roadmap of your plan/project
Define the KPIs of your strategy
Detail the specific marketing actions you will carry out
Assign responsibilities for each action
Set a timeline and stick to it
Hold meetings and encourage constant communication
Report on your progress and continue with your strategy or make adjustments
2. Your data is disorganiz, on different platforms, or simply lost
A common marketing problem is disorganization
A big barrier to marketing success is your data – specifically, how your prospects’ and customers’ data is stor, organiz, and updat. Many companies use multiple tools and platforms to store it, which can lead the site is not making a profit – what is the problem to lost information, data in different formats, etc.
To solve these kinds of problems, it is essential to choose the most suitable CRM and marketing platform. If possible, use a single Inbound Marketing tool like HubSpot where you can have your CRM, marketing, and sales or service activities in one place. This helps keep contact information organiz. Find out how to migrate your CRM to HubSpot .
It is also necessary to develop a process for maintaining and updating the database, as well as performing an annual audit of the database to remove old or unwant contacts.
3. You are attracting the wrong prospects
Are your prospects not the right fit for your products afb directory or services? Are you attracting a large number of low-quality leads? This is one of the most common marketing problems out there and it has to do with your target audience. In Inbound Marketing, the solution to this problem is to create Buyer Personas.