It’s hard to make digital marketing effective when you can’t work 24/7. Fortunately, this is where marketing automation comes into play.
Better known as “Marketing automation”, it is the use of tools or software to manage processes and guide potential customers through various stages of the life cycle or Buyer Journey .
A person can start out as a simple visitor, then become a qualified lead, and finally end up as a customer. Marketing automation makes sure that these people get the right information at the right time and place, regardless of whether your team is working or not.
Neil Patel rightly says that automation “makes your job a little easier, so your team can focus their time and attention on other revenue-generating efforts.”
At mbudo we develop Marketing Automation strategies with HubSpot and through workflows.
Read on to find out what you need to consider when developing a Marketing Automation strategy.
1. Data is important for Marketing Automation
Marketing automation uses a lot of analyticsYou need to know dentist database basic information about your contacts or visitors in order to include them in automated processes. For example, if you don’t get at least their name and email address, it will be difficult to send them useful content.
In addition, to send contacts the right content and information, you need to know a little bit more about them. You can get this information by filling out HubSpot properties through landing pages, forms, or even an online chatbot. Today, chatbots are a key part of a Conversational Marketing strategy . Based on the information you have about your contacts, you can create workflows based on:
Properties: location, company, position, product/service.
Forms or lists: You have completed a form or are part the affiliate program also has a more familiar method of a specific contact list.
Actions or web history: clicked on a call-to-action, accessed certain pages on your website, opened your last email, became a contact through Paid Search/Social, follows your social media, etc.)
Marketing Automation delivers the right information at the right time and place
Automation also involves telling automated afb directory processes who, when, and what/how. Maybe you want to set up a lead nurturing strategy through Email Marketing .