Publishers and online advertisers have been fighting various adblocks and banner blindness for a long time . They are testing new native ad formats that provide better performance and have the perspective of a long-term functional business model. The goal of this article is to briefly explain what native advertising is , how it’s different , and why you can’t do without it in your marketing strategy. If the topic interests you more, you can find all the details, instructions and lots of practical examples in the native advertising guide Content People Love for free .
“Oh, what a nice banner I saw,” no one ever said
Banner advertising rules the Czech Internet. According to the 2017 an new zealand whatsapp number data nual report of the Association for Internet Development, the vast majority of all advertising funds went to the so-called display ads . The online environment, here and abroad, has turned into one giant Times Square, where brands are shouting over each other and fighting for the attention of users.
The first online banner was created for the American AT&T and its CTR was an incredible 44% today
However, the majority of such ads worsen. The user experience – over the content we want to see. The content we don’t want to see pops up : pop-up windows that slow down page. Lloading, unskipp affiliates use such elements as referral links able ads before videos, miniature crosses that we never click on anyway, to close the ad on mobile devices. So we can’t be surprised that we have a record high number of adblock users and. The average click-through rate of banners has dropped to 0.07% in the Czech Republic ac powder data cording to Google statistics, so we don’t have a single click-through on the target pages per 1,000 views. (source: Google Richmedia Gallery).
Development of adblock usage according to Page Fair
And so that advertisers don’t make th. Another sad finding is the degree of banner blindness that users have naturally developed over the years. More than 10 years ago, the research agency Nielsen tested how people consume content when visiting the web.