Since teams have different responsibilities, it’s easy to see how tasks fall through the cracks and the staff involved aren’t on the same page.
In marketing, the most common misalignment is between the marketing and sales departments. In fact, for marketing to be successful, you need the support and collaboration of the sales team. This is when Marketing and Sales alignment comes into play.
To improve marketing lead conversion and boost ROI, there are many ways to align your internal teams:
Develop common KPIs and well-defined actions to achieve them.
Create an SLA for the responsibilities and tasks of all staff involved.
9. You don’t know if your marketing efforts are paying off
Marketers often struggle to rationalize their actions and prove that they are having a positive effect on the business. Although many professionals view marketing as a purely creative industry, it is actually very analytical as well. This means that you need to involve metrics to analyze your data, measure results, and report on ROI.
The solution is to use analytics tools and an expert marketing fusion database platform. As mentioned above, HubSpot is the #1 Inbound Marketing platform and features reporting across all pages, channels, and contacts. With social media integration, you can also take advantage of metrics provided by Google Ads, Facebook, LinkedIn, and more.
10. You don’t have enough time, resources or experience
There never seems to be enough hours in the day to do everything on your plate or to achieve the goals you’ve set for yourself. To maximize your time and resources, the first step is to involve marketing unleash your creativity with genie automation in your strategy. The most common forms of automation are workflows, chatbots, and automated emails – almost anything you can think of can be automated. For example, automate an internal notification when someone fills out a form or the sending of a welcome email when someone subscribes to your newsletter.
If you are struggling with a lack of experience
The solution is to outsource your marketing to an expert marketing agency like mbudo. Inbound marketing agencies have knowledge and experience in all fields of marketing, and can help you with all your marketing activities, from strategy to implementation, and use the latest tools and technologies to grow your business.
If your company has any of the marketing problems afb directory mentioned above, don’t worry! They are very common. As you can see, Inbound Marketing has the solution for each of them. If you want to dig deeper into where you might be encountering problems in your sales funnel or marketing strategy, don’t hesitate to contact mbudo , we will be happy to help you!