How much to invest is often one of the most frequently ask questions when it comes to paid traffic. There is no generic strategy, but there is the principle of “the more you spend on PPC, the more traffic you will get.”
Despite this, you should keep in mind that it is not the only thing that matters when it comes to ranking your ads; their relevance in search engines is also important. We know that Google is bas on the principle of giving its users quality searches, so an algorithm has been creat that will study the relevance of both your ad and your landing page and classify them from 1 to 10. The higher the score, the greater the chances that your ad will be display and plac in front of your competitors.
3. Direct traffic
The main problem with direct traffic is that it doesn’t come from any search engine, so it’s difficult to grow it. However, thanks to it, you’ll know how and to what extent your business is known.
You must take into account the traditional marketing campaigns you carry out, since they will be decisive in the growth of this traffic. Other strategies to take into account are:
If you’re looking to promote a particular service, you can create a physician database page that encourages visitors to sign up. To do this, you always have to offer something in exchange for completing the form, such as a discount, an ebook with more detail information about the product or service, etc. The most important thing of all is to get their email so you can keep in touch with them.
Create tracking URLs
With HubSpot, you can easily complete this step. It’s important to know where your visitors are coming from and how they got there; this will allow you to know if you should continue with a type revolutionizing content creation: introducing 3dfy.ai – ai-powered 3d model generation at scale of campaign or discard it because its results are not what you expect.
And remember: you should direct traffic to different parts of your website, not just the home page.
4. Social mia traffic
Social mia has evolv to unimaginable levels in recent years, with the average use per person being 1 hour 39 minutes per day according to Hootsuite.
You can implement different strategies to get people to afb directory reach or become interest in the content of your website from your social networks.
The first thing you should do is make sure that you include your website URL on all of your social networks. This step is key.
Nowadays, thanks to their evolution, social mia allows you to see the best times to publish your content and thus reach your audience more efficiently. The tools you can use to get this information are, for example, Facebook Insights and Twitter Analytics for their respective platforms.