It may take quite some time before those who practice white hat SEO rank at the top but once they’re there, it is hard for their competitors to take it away from them. Practicing white hat SEO is also the most recommended because it does not put your website at risk of getting a penalty. Black hat SEO is the unethical practice of SEO where a person uses strategies that try to manipulate Google’s algorithm. It is against Google’s policies. It might take you to the top of the search results at a much faster rate but there is a high risk of getting a penalty. Gray hat SEO is the middle ground. These are strategies that are not against Google’s guidelines but also not completely legal as well.
The risks of getting a penalty are not as
high as black hat SEO but the bottom line is, there is still a risk. How does SEO work? SEO always starts with keywords. Before you optimize a website, you need to have keywords in mind that you want your website to rank for. Of course, these keywords should be relevant to your business. The process of searching for keywords is called keyword research. Google has more than 200 publicly known ranking factors that it uses to assess websites. SEO involves optimizing these factors with your target keywords. Eventually, your website will start ranking in Google search and ranking for more keywords will equate to having more people going to your website.
What are the most important ranking factors?
Out of the 200 ranking factors being used by Google, those that are considered to be the most important are content, mobile-friendliness, on-page SEO, search intent and links. How can my business benefit from SEO? Search is a lifestyle. Google is a part of today’s buyers process. When a person is looking for a product or service, they are most likely to search information about it in Google. By optimizing your website and ranking for keywords that are relevant to the products that you sell or service that you are offering, you are able to attract more leads and get more sales. How long does it take before I feel the effects of SEO? It would depend on a lot of factors such as how much optimizations you put in your website in the first months and your competition.
But with all things considered equal, it takes about 4
-6 months to have a felt effect. Always remember that SEO is not an overnight effect. If you apply changes today, you can’t expect to reach the number 1 in Google when you wake up tomorrow. SEO takes a lot of time and effort. It’s a long-term investment. What is the difference between SEO, PPC, and SMM? SEO, PPC, and SMM are three different strategies but they are all under digital marketing. SEO deals with getting traffic from Google search results called organic traffic since you don’t have to pay every time a user clicks on your website. PPC (pay-per-click) are paid ads where you only pay every time a user clicks your ad to your website, thus it falls under paid traffic.
Lastly, SMM (social media marketing)
deals with utilizing social media australia phone number library platforms to reach your audience. Traffic to your website from social media is called social traffic. What is an algorithm update? An algorithm update is when Google makes some tweaks, changes, or adjustments in their ranking factors and other factors that they use for search. According to Google, they tweak the algorithm everyday. But there are a few times every year where they release algorithm updates that affect multiple factors called ‘broad core algorithm updates’. Some of the most popularly known algorithm updates are the Panda update, Penguin update, Hummingbird, and Medic. These names are given by the SEO community depending on the impact of the update but since 2019, Google started naming the algorithm updates themselves depending on the month that they released it.
june 2019 google algorithm update announcement
Also, Google didn’t announce algorithm updates before. SEOs would detect these algorithm updates through massive fluctuations in rankings and traffic. The first time Google pre announced that they will be releasing algorithm updates was also in 2019. What is a penalty? When Google detects that a website is using spammy SEO tactics, Google may serve a penalty to that website. A website that receives a penalty from Google will lose its rankings and lose its traffic as a result. You will know that your website is at risk of receiving a penalty if Google issues a manual action in your Google Search Console account. The difficulty of recovering from a penalty may vary depending on the gravity of the offense.
Some may only affect a few pages, but
for many, the whole website may be marketing automation should include reminders affected. It is a long process and the first step is always to check what was the reason for the manual action and fix it accordingly. Frequently asked Link building Questions What is link building? Link building is the practice of acquiring links from other websites, better known as backlinks. It is also known as off-page SEO since most, if not all, of your efforts in link building happen outside of your website. What is PageRank? PageRank is the algorithm used by Google to assess the importance of websites based on the quantity and quality of links that they get from other websites.
Based on the PageRank algorithm, websites
that have more quality backlinks will rank thailand data higher than websites that have less. This is one of the earliest algorithms developed by Google’s founders and it is still being used until today. How important are links to rankings? Links are one of the top ranking factors in Google’s algorithm. A website that has a good quantity of quality links can rank high in Google. Some would say that it is in the top 3 but studies have shown that the impact of backlinks factors. What are the types of links? Currently, there are 4 types of links: dofollow, nofollow, ugc, and sponsored.