The needs of customers must be a priority in store merchandising. While the right products and price points are important, it’s the customers who make the difference. Without a mix of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive for two years. To increase the survival rate of your business, it is essential to avoid certain merchandising mistakes.
Brick-and-mortar stores struggle every
day to compete with online retail options – one click, two clicks, and boom, the exact item you want is now on its way to delivery. When customers decide to come to a brick-and-mortar store, finding the item they want should never be difficult or time-consuming. If customers have to guess where items are, conversion rates decrease. Natural groupings, easy-to-read signage and clear displays are three of the easiest ways to increase product visibility.
6. Stagnant displaysA common mistake is insufficient replacement of store displays. Instantly replace any date or season specific displays, whether for holidays or special events. Track canada whatsapp number data customer engagement with new and old displays. If one doesn’t work, change it. Finally, update your signage regularly and consider incorporating technology to support customer interaction with the display.
7. Marking issues
Signboards or any store signage – especially maps – must be clear and easy to read. Avoid flowery fonts and too small a point size. Always measure the signs – signs that are too large can obscure the display and degrade the quality of the product.
Another common mistake is trying
to recycle signs too often. Reusing signage can help the budget and benefit the environment. However, when signs are worn and no longer attractive, it’s time to invest in new ones.
8. Poor housekeeping
Walk through the sales floor and look let’s expand on the above at it strictly from the customer’s point of view. How clean is it – really? It is essential that routine cleaning tasks such as vacuuming, dusting and cmo email list cleaning windows and mirrors are carried out daily. Customers don’t want to grab items on the shelf and leave with dusty fingers.