I love creating clothes for women, leafing through photographs from past years. I think I am getting better at it. Tamara Azarova, founder of the brands “Khton” and “Kalevala” Let’s get back to the chthonic then. By the way, why such a name?
The word “chthonic” has a negative connotation
The root of the word “khton” is Greek, translat as “earth”. In search of that very name, this option resonat with me: all the motifs in my heels are connect with the earth in a broad sense, that is, with nature, past history, crafts, architecture.
But that very first series
Omut” with fishes, as if frozen in cold winter water, “scent” with that very melancholy that the word “khton” implies today. Moreover, it was clear at the start: if the viewer’s eye does not catch the delicate print or the restrain palette of the products, then truemoney database the title will leave him practically no chance to pass by.
How did you start the new
Textile branch of your creativity? At first, I cut and print at home: there was no separate room. But almost immiately an assistant appear, to whom I delegat the tasks of processing the ges of the products. Experiments with paint, purchasing conduct a retail audit in 10 steps textile materials, and piecework payments for sewing the first items cost around 20 thousand rubles.
But I didn’t ne to save up finish works to start selling:
They were bought almost immiately, so I put a small part of the money aside for myself, and return the main part to circulation, increasing the volumes. When did the workshops appear? Around 2020, the first rental workshop appear, then the second, but I us them more for storage: I didn’t like working there. And only in February 2024, Tell us about tg data the current concept of “Chthoni”. It grew out of a desire to create a product for a wide audience, inspir by the heritage of traditional.