Russian crafts, which can organically fit into an interior or wardrobe. I almost never use cliches in my work that copy historical samples there is no direct connection with any specific craft center. But there is a great desire that the techniques themselves can still sound relevant today. What inspires you then?
Natural motifs, like many generations of
Artisans in this field, images of Russian cultural heritage – this is white stone carving of the Vladimir-Suzdal land, wooden architecture, toys of the Russian North and the like. Well, it’s all so coherent: both “Kalevala” and “Khthon” are about the North, in the same style. Why not just create one common brand?
To some extent, the Khton project is
A desire to expand the range of Kalevala, but adding such “everyday” groups to an existing site seem inappropriate to me. I was afraid to scare away those viewers who came solely for the clothes, atmospheric photos of a person in them, and then ios database suddenly there were kitchen towels.
So I decid to create a separate
Page and invite those who might be interest in home textiles too, taking with me the clothes that had print fabric. Now let’s talk about demand and how old is the internet and who invented it? numbers: what do people like about you, what products do they ask to repeat? Small textiles for table setting (runners and napkins) and collars. Here, exactly what.
I was counting on when launching the brand works:
People like the project, they are impress by my stories, but for a person who an hour ago did not even think about the problems of traditional cultural heritage, buying clothes is too serious a step. But a collar with the imprint of the reconstruction of an old manner (stamp) is enthusiastically bought by young ladies in order to complement tg data their image with it tomorrow.