Neuromarketing research uses a variety of devices to monitor brain reactions. is one of the techniques used in experimentation. This analysis monitors how a person reacts to a stimulus and which area of the brain is used to make decisions.
A famous neuromarketing study was conducted between Coca-Cola and Pepsi, competitors in the soft drink market. 16 people took part in a blind test, trying drinks from both brands and choosing their favorite.
Half of the people chose
Pepsi without knowing that the drink was from the brand. However, a second test was done, this time with the announcement france email list of which brand the soda was. Those who preferred Pepsi dropped to 4.
This study showed that when individuals did not know which brand the soda was, the brain used the reward center. However, when the origin was known, several other elements were inserted and this altered the active areas of the brain.
The focus of Coca-Cola’s marketing strategies is to present happy moments of family unity and harmony. This is reflected in decision-making processes, even more than the taste of the soft drink.
How important is it to understand the consumer’s mind?
Marketing strategies focus on attracting new consumers, generating more leads , increasing brand value, showcasing your products or services, and, of course, closing more sales. In this sense, understanding the consumer’s mind is a key point to be successful and focus on actions that really bring good results.
Many advertising campaigns stay in our
Minds even years unleash your fury with meshy ai: transforming ideas into 3D reality after they are launched. The example we gave earlier, of the Big Mac song, is proof that a good neuromarketing study and the application of the results in a marketing strategy can generate impact for years.
We must consider afb directory that one of the objectives of neuromarketing is precisely to increase brand recall. In other words, whenever a consumer considers purchasing a product, they remember the brand and consider it as a decision.