It was thanks to one of my teachers in the literary preparatory class that I discovered that I had a certain ability to present myself in public, but also to translate and popularize complex concepts. She advised me to move towards communication. As it was an environment that I did not yet know very well, I decided to take a gap year, which I spent in Ireland, to think about my choice of orientation.
I came back with the conviction that my very strong appetite for writing could be useful to me in the field of marketing. That’s when I decided to join EFAP to specialize in communication and digital marketing.
I did my final year internship at Eura technologies
the startup incubator, partner of the MBADMB. This allowed me to develop my culture in digital and new technologies.
How did your gap year in Ireland go? How did you decide on your career path?
I was an au pair in small towns in Ireland. I also worked for youth hostels, pubs and tourist offices. In addition to my classic tasks, I had fun making posters and videos for some of the evenings france whatsapp number data organized in these establishments. I was also able to animate their social networks. I then gradually realized that I liked it and that I wanted to make it my daily professional life.
You are currently the Digital Marketing Manager at Mindbaz. Can you explain to us what your role consists of and what your main missions are?
It should be noted that this job can be very different depending on the size of your company. When you work in a small structure like mine, where there are two of us working in the marketing department, the role of the digital marketing manager encompasses both the strategy-related and operational aspects.
My 3 main missions are as follows:
Develop company awareness
Boost lead generation through acquisition
Retaining our customers
I am particularly responsible for the France and Italy area, while my colleague Mariam is in charge of Spain.
What levers do you use to affiliates use such elements as referral links fulfill these missions of notoriety, acquisition and loyalty at Mindbaz?
To achieve these 3 goals, I boost the SEO of our website to succeed in positioning ourselves on the right keywords, I boost by lists our social media accounts. I also have specific missions for inbound marketing.