A newsletter is an informative email sent to a list of email addresses. Despite the advent of more innovative marketing channels. Email marketing remains a competitive and advantageous strategy for companies. Thanks to its ability to make you interact easily with your customers and inform them of promotions and news.
Choosing the right platform to send whatsapp and digital marketing newsletters can be a difficult and important decision. Today there are several platforms with their different features, prices and functionalities .
In this article, created in collaboration with 4Dem, we will show you the factors to consider when choosing a platform to send newsletters, helping you make a decision for your business.
GDPR compliant
Being GDPR compliant is essential for every newsletter sending platform. Respect for privacy and data protection are extremely important factors to guarantee the security of the information collected.
It is important to avoid using platforms that do not guarantee the security of the data entered. In fact, it is best to rely on platforms with servers located in Europe, without data transmission abroad. A tip is to rely on software made in. Italy that allows you to overcome this criticality and guarantee greater protection to your customers.
The most important factor is certainly digital marketing manager: an exciting job that combines full compliance with privacy and data protection regulations. Therefore, avoid using platforms that do not allow you to control. In full compliance with GDPR regulations. The collection of contacts and the management of double opt-in emails.
What is Double Opt-In?
Double opt-in is a procedure that allows you to send a confirmation email to the person who signs up to your form. But let’s see specifically how it works.
To become a subscriber to a newsletter, the user must first fill out a contact collection form and give consent for the use of their personal data. In order to guarantee privacy and compliance with the GDPR regulation, it is advisable to request a double confirmation from the user who is registering, in two phases: the first consists of filling out the form (single opt-in), while the second consists of sending a confirmation email (double opt-in).
This last confirmation method is used to ensure that only the true owner of that email address can confirm the subscription. For companies, double opt-in represents an additional level of security that the contact is truly interested in the communications that will be sent later.
Deliverability
Deliverability is the ability of a software to deliver emails to recipients without ending up in SPAM. It is an essential feature for a reliable platform. Good deliverability provides high coverage, ensuring that messages are received and consequently a greater possibility of being opened by recipients.
Deliverability is influenced by several factors, one of these is the use of so-called “Spam Words ” (spam words such as “extra earnings”, “big profits” or “you have been selected”, inserted in the text of the email). Another factor that influences deliverability is the tg data reputation of the domain used by the sender. So it is always advisable to rely on a provider or a platform with a good reputation, such as 4Dem.
Ease of use
Creating an Email Marketing campaign by sending numerous as possible between production complexity and ease of use.
First of all, contacts must be importable quickly: via CSV files for example! CSV stands for Comma Separated Values and are text files separated by commas, very useful when importing large amounts of data such as contact email addresses.