A quality email marketing software should offer advanced segmentation of the database, with the possibility of selecting multiple criteria for the division of contacts and the creation of customized segments in a simple and intuitive way. In this way, it is possible to reach the right contacts, at the right time, with the right message, increasing the probability of obtaining positive results and improving the ROI of your email marketing campaign.
Automating shipments
Automations help streamline work and simplify operations for each individual campaign.
Using automatic email marketing flows allows you to send personalized messages based on user actions , such as purchasing a product or whatsapp marketing service signing up for a newsletter. This way, users will feel important and valued and will encourage customer loyalty.
These flows can then be set up within a website or e-commerce, allowing you to send email or SMS communications at the most appropriate time make extensive use of automations.
Email marketing automation allows you to automate the most boring and mechanical steps or the most repetitive activities. Here are some examples of automatic emails:
- Welcome email to send as soon as someone signs up for your newsletter;
- Thank you emails to those who made a purchase from the online store;
- Abandoned cart email to remind the user to complete the purchase.
Community and technical support
A platform that has gathered and organized a good community also means being able to have excellent opportunities for comparison, or to find solutions for any bugs.
Quality technical support is a 7 training courses to become a data expert fundamental feature to consider when choosing a platform for sending newsletters, it can make the difference in case of technical problems or difficulties in using the platform.
Good technical support should be able to respond promptly to any questions or problems, but above all speak your language!
Ideal platform for sending Newsletters: 4Dem
If you are looking for a high-performance email marketing platform , 4Dem is the ideal solution for you . This 100% Italian email marketing software allows you to fully manage your email marketing strategy, from contact collection to loyalty and post-sales, in an easy and integrated way.
4Dem offers a wide range of features including the creation of email marketing and SMS marketing campaigns, the creation of compilation forms to increase your subscribers, the creation of personalized landing pages and much more . In addition, if you manage an online store, you can easily integrate the platform to your e-commerce and manage the lists, integrating the platform to your CRM and CMS.
Thanks to its great ease of use and the Drag & Drop editor, which requires absolutely no knowledge of programming codes, emails designed for any device . The platform has been activated by over 20,000 people, which demonstrates its reliability tg data and the effectiveness of its features.
4Dem is complete, reliable and easy to use, offering a wide range of features also for the management of your sending database. This is because it allows you not only to segment the database but to profile it progressively thanks to behavioral tags , particular tags to insert in the links within your communications. This will allow you to know and profile your contacts based on their behavior within your newsletters, allowing you to send increasingly targeted and personalized communications.