If a store wants to launch advertising, then it is necessary to target clients like Irina with ads featuring aesthetically attractive children’s clothing. For clients like Anna, there is no point in constantly showing ads, since she will buy clothes occasionally. For example, before the New Year and Christmas. In this case, creating a portrait of an ideal client helps to understand what to focus on in business advertising and which segment is best to launch it on.
Psychographic characteristics Psychographic
Factors are behavioral characteristics, hobbies, values, personal morocco phone number library qualities, motivation, customer problems, their pain points, behavioral patterns. A psychological portrait of a customer is created to determine what the buyer pays attention to when choosing a product, item, or service. Irina is attentive to the details and style of children’s clothing, and looks at its cost last. She does not like too bright colors, preferring subdued shades.
Favorite brands are Bossa Nova
Viva Baby, M&D. She buys a large amount of clothes every week so that the children do not wear the same thing . Anna buys children’s clothing of any brand, when choosing, she studies reviews, composition, price. She prefers stores that have discounts and promotions 2+1. Then she can buy several things at once for each nephew at a discount. She result refers to the “how” buys clothes for the holidays. It is worth creating a psychological portrait because studying such characteristics helps to more thoroughly study the needs of different segments of the target audience.
Where to get information for a client profile
There are proven methods for finding information about the target audience and each individual buyer. All of the listed methods and tools will help you create ws data a customer profile. The main rule: to create a real profile, and on their basis, you need to create a customer profile. It would be a mistake to describe a client based on your ideas about him. 1. Conduct surveys The most obvious option of all is to interview customers, ask them questions.