Then, using the answers, create a profile. Surveys can be conducted by salespeople and managers who directly communicate with customers. This task can also be assigned to a marketer so that he or she can survey loyal customers. The list of questions should be selected by the marketer. It is best to record the conversation of the manager or marketer with people and then transcribe it. This way, there is less chance of missing important details and answers to questions.
This will help to form a verbal portrait
Which it will be possible to form a detailed image of the namibia phone number library client. 2. Analyze social networks Subscriber pages will also help to create a buyer profile. For example, on VKontakte you can find out about a person’s age, city, interests, hobbies, profession or business all of this is displayed in the profile information.
If the profile is open, you can view
The communities the client is a member of this will help you find out their interests. 3. Conduct a survey Transfer the list of questions for consumers to a questionnaire, for example, in Google Forms. This questionnaire is uploaded to the site, added to the email newsletter, pinned to a post on social networks. For filling out the questionnaire, you can give a small discount to motivate buyers. Also, the questionnaire can be made part of the registration in the service or on the site. 4. Use analytics systems If the company uses a CRM system, the data from some microsoft excel alternatives the CRM is used to obtain a portrait. Information from Yandex.
Metrica is also taken for this purpose
If it is connected to the site. age of the client; city of residence; the channel from which the client came to you; actions on the site. To make the portrait as accurate as ws data possible, you need to collect data on people’s interests, hobbies, and problems. But first, managers must enter this data into the client base in CRM. 5. Research customers in other ways There are other sources of collecting information that will help to create a portrait of the client: call tracking, analysis of requests and the site audience. If you record conversations with clients, you can find information about their problems and desires.