Offer to the select market segment according to its nes . Values can be quantitative or qualitative.
In this approach, beyond knowing the differential for the client, the following factors must be taken into account to achieve it:
Novelty: meeting nes that did not exist until then and that customers could not perceive because they did not have any similar offer.
Performance improvement
Marketing more efficient products or services.
Customize: adaptation to the engineer database specific nes of the client.
Brand/status: Value can be found in the exclusivity or what is attribut to using it.
Price: offering a lower value than what was found on the market.
Accessibility: having products or services in a way that is closer to what you had before.
Among others. If your question right now is how to build it, this blog has the perfect guide .
3. Channels (C)
Which channels do our market segments prefer? How do we currently establish contact with customers? How do our channels work together?
Which ones are more successful? Which ones are more profitable? How do they fit into customers’ daily activities?
When marketing the value proposition, we move on to the channels phase to approach the market segment at the right time .
The channels have 5 phases:
Information: to publicize the company’s products and services.
Evaluation: facilitate the evaluation of our value proposition by our market segment.
Purchase: how our product or service affiliates use such elements as referral links can be acquir.
Delivery: is the way in which the value proposition is deliver.
After-sales : after-sales care services offer.
Additionally
Direct or indirect channels can be us. Without limitation, a balance is gambler data important to achieve proper integration , resulting in an incrible experience with 0 cost impact to increase revenue.
How about combining the Canvas Model Channels with Digital Marketing? Learn how with the Inbound Marketing Methodology in this cours
igital Marketing Course with the Inbound Methodology
Make your customers come to you! With this methodology, the customer is the one who seeks you out, you accompany their purchasing process and you sell by building relationships and trust
Customer Relations (CRR)
What is their cost? How do they fit into our business model?