Using AI in marketing strategies is a great way to incorporate efficiency and personalization, and gain deeper insights into your audience. This makes it easier to produce with better productivity and quality rates in deliveries !
I will now show you, in detail, how Orgânica uses AI in different areas:
In planning
In planning , our team uses AI regularly. The main solution is ChatGPT, which is used for market research and strategy development .
AI, at this stage, works switzerland telegram data well as support for predictive trend analysis, audience segmentation based on consumer behavior and online data, development of guidelines and research into the semantic field of keywords.
Therefore, we see the benefits of increased agility and the possibility of creating denser, deeper and more up-to-date strategies .
In content creation
Our content team is also adept at using various AI solutions. They use ChatGPT, Bard, Siri, Alexa, Bing Copilot, Google Assistant, and more!
And these tools are used here outreach infographic for quick responses, copywriting , content review, headlines, simple articles, idea collection, etc.
In these applications, in addition to the improvement in productivity, it is possible to notice a reduction in rework due to grammatical and spelling errors , for example, and more precise guidelines.
In design
We use multiple AI tools text services like ChatGPT, Google Assistant, Alexa, Siri, Microsoft Bing, Shutterstock AI, Canva AI, and LuzIA.
These tools transform our creation process, from solving creation and application questions to image
editing — with automatic adjustment of elements such as contrast, brightness and saturation, for example.
One of the main benefits is the possibility of generating unique pieces , differentiating them from those available in image banks .
In paid media management
In paid media management , artificial intelligence provides that extra boost in campaign optimization by adjusting budgets, bids, and ad targeting in real time.
It is also possible to identify better opportunities , such as the ideal times to invest in certain channels , or possibilities for improving the copy and image of ads.
It’s like having an assistant who is always on hand to make the necessary adjustments and ensure that every penny invested is bringing the best possible return !