Have you ever thought about how much money you could be losing in your Digital Marketing strategies by not taking advantage of the benefits of a good use of Call To Action (CTA) on your website ? Know that potential customers are escaping you because of this!
The use of calls to action is an important practice, for example, in all stages of Inbound Marketing : it helps to attract more visitors, in addition to directly contributing to increasing the conversion rate, sales and customer retention .
Want to know more? Then thailand telegram data stay with me and I’ll explain some basic principles and practical examples to help you get good results with your CTAs!
What is CTA?
“ Calls to action” are strategic Digital Marketing elements, inserted in different online channels (such as websites, emails and advertisements) with the aim of guiding users to carry out specific actions .
These actions can vary: from downloading an informative material to making a purchase — it depends on where the infographic expos you want to direct your potential customer !
Generally, the CTA is at the end of blog articles , for example, and can also be found as a recommendation for additional material throughout the content , preceding a banner, and so on.
But one thing is certain: calls to action must be present on your website, online store, emails, ads and even in the meta descriptions of your articles, in order to appear in Google search results. With this, you can use the resources you have to guide your target audience through the sales funnel !
Tip: Learn how to use the Inbound Marketing Funnel in your business!
Key Elements of Effective CTAs
Based on the concept, some elements make CTAs more applicable and, of course, efficient.
Let’s understand three text services fundamental aspects together: attractive design, persuasive copywriting and the influence of colors and contrasts .
Attractive design: the role of visuals in CTAs
Visual elements, such as well-designed buttons and icons , provide a better aesthetic and direct the user’s gaze to where you want it to go.
Here are some suggestions to make them visually appealing:
- Keep a color palette consistent with your brand’s visual identity to create cohesion;
- Use appropriate contrasts to make the CTA stand out from the rest of the page or content;
- Make sure they are the right size and strategically positioned for easy identification.