Do you have a business, a startup, or a project? Are you a freelancer? Either way, you need to communicate with your audience, and email marketing is an effective way to do so. That’s why we present the 7 emails you should send to your clients .
Email initiates customer relationships. It’s the communication engine for brands. Currently, more than half the world is connected to an email account. And it’s estimated that by the end of 2017, email addresses will increase from nearly 3.9 million to more than 4.9 million accounts worldwide.
Email is the most direct channel. And it helps build loyalty and relationships on a much deeper level than any other channel . If you have a small business, sending emails to your customers requires an effective strategy. Here are the 7 emails you can’t miss to get your business plan moving in the right direction.
7 emails you should send
1. Welcome email
First impressions are everything. And a welcome email sets the tone for the relationship . So, roll out the red carpet for your client.
According to Experian , welcome emails generate 4 times more open rates and 5 times higher click-through rates compared to promotional communications. Furthermore, studies show that subscribers who receive a welcome email increase their long-term engagement with a brand by 33%.
Greet your new clients. Let readers know more about your company or project. And tell them what kind of emails they’ll receive in the future.
Some tips for the welcome email Email Marketing: 7 Emails
Write in a conversational tone. A welcome email is like a virtual handshake welcoming a new member to your group. It should be welcoming and warm.
Also, consider the timing of your welcome email. It shouldn’t take more than two weeks after the customer purchased your product or signed up for your newsletter or blog.
2. Adoption email
An adoption email is designed to keep your customers engaged with the products or services you offer . Once they make a purchase, you’ll want them to use it.
These emails can be sent in a timed sequence or in sync with the completion of specific behaviors or actions. Like a good concierge, adoption emails recognize where recipients are in a progression. They offer and suggest solutions, and asia mobile number list motivationally reinforce the original purchasing decision.
These types of email marketing campaigns lead to faster product or service adoption, increased revenue, and greater customer loyalty. So, start sending emails with links to video tutorials, relevant content, and how-to guides. And explicitly encourage customers to contact you with any questions.
3. Thank you email
Build a relationship with your Email Marketing: 7 Emails customers . Your team’s ability to make customers feel valued is the difference between a good business and a great business. So the advice is to treat customers more like friends and less like a source of revenue.
Send a thank-you email to show your customers you appreciate them. It’s a simple gesture to build a meaningful connection.
Don’t assume customers appreciate digital marketing skills, career opportunities & getting ahead in 2024 their business. A thank-you email is a reminder of this. And showing signs of appreciation can definitely boost your business’s growth.
4. Customer response email (or feedback)
Customer satisfaction is a key factor in maintaining a business. Every company wants customers to be happy with their products.
Research shows that a 5% increase in customer retention can boost a company’s profitability by 25–95%. To retain more customers, go the extra mile to provide the best shopping experience.
Use email to collect feedback. Learn what customers like and dislike about your services. Don’t be afraid of receiving negative reviews. It will only help your team improve business operations. Therefore, encourage customers to provide honest feedback.
Improve the customer experience. Ask for feedback.
5. Promotional email
Persuade customers to continue purchasing your products or services . People love to hear about discounts and special offers from their favorite brands. And customers are much more likely to use that purchasing power if emails contain compelling discounts.
A very effective way to use this type of email is to frame the promotion as a private or exclusive sale. This positioning often makes users feel special and encourages them to take advantage of the special opportunity presented to them.
But pay attention. Don’t reduce the impact by sending promotional emails every day. They should feel special, and it shouldn’t be something expected. Also, create clear calls to action so customers know it’s a promotion. Highlight the product’s benefits.
6. Reminder email Email Marketing: 7 Emails
Use email to attract customers to powder data your site, especially after they’ve abandoned their shopping cart . A gentle nudge can spark a desire to purchase a forgotten product or service. Don’t miss out on potential sales!
An abandoned shopping cart translates to a lost sale. However, those who have reached this point are clearly interested. That’s why a reminder email is a key communication that can often do the trick.
Don’t just mention the shopping cart. Remind them why it’s important to buy the product. Reminders can increase revenue with little investment. Ask your audience to take action today.