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Link that directs the user to a page that can’t be found 

 Neglecting broken links

What is a broken link that directs the user  link? It’s a . This is an SEO mistake to avoid because it can really harm your content. Your content is then poorly structured or. Worse, impossible to  find. You’d be surprised to learn how many sites have broken links.

Of course, finding these broken links is canada phone number library another matter entirely. The best way to determine which of these links is broken is to . Conduct a technical audit using a crawler.

Once you know where your pages are located. You should update those links to point to an existing page that is the target page you want. Regarding broken internal links. Also consider doing a 301 redirect of the deleted page to improve a technical SEO factor of your site.

Tip: Personally, I use screamingFrog to perform my crawls; it’s powerful and very easy to use. It’s free for small crawls (up to 500 pages).

 Not using Google Analytics and Google Search Console

Perhaps the most common SEO mistake  how to implement digital marketing beginners continue to . Make is believing  the rules don’t apply to them. Not using Google Analytics and other Google Webmaster Tools will put you at a disadvantage. Google Analytics is excellent software for tracking engagement rates and keeping them on the rise.

Here are some of the indicators that I monitor on the various Google tools  :

Google Analytics , for your Google statistics:

  • Blog post bounce rate : Maintaining or increasing your engagement rate is a sign of quality.
  • Time spent  : time spent on the different pages of the site
  • The number of pages per visit
  • Acquisition channels :  make sure to maintain a good balance between each channel

Google Search Console will allow you to track your progress and help your website find its audience.

  • Google crawler indexing errors
  •  allows you to see those searched by south africa business directory Internet users and to know .
  •  Take the keyword report and extract the pages positioned between the 10th and 15th position  to carry out semantic optimization .
  • Google crawler indexing errors
  •   allows you to see those searched by Internet users and to know if Google has understood . The purpose of your site (are the keywords related to your activity or that of your client?).
  •   Take the keyword report and extract the pages positioned between the 10th and 15th position  to carry out semantic optimization .
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