Deborah Martorell and Ada Monzón stand out in the Puerto Rican media for providing the daily forecast.
Anticipating the weather allows you to make many decisions.
From the most basic, such as hanging clothes out to dry, to considering different types of investment, such as harvesting.
Now, what if you could predict the success of your social media content, email marketing, or Google Ads campaigns?
You would certainly invest to the maximum extent of its effectiveness.
That’s why, in this article, we’re going to share with you how to predict results based on some tricks from Puerto Rico’s most famous meteorologists.
Importance of forecasting digital marketing actions
Just as Deborah Martorell and Ada Monzón have the ability to predict the weather, digital marketing experts should also be able to predict the results of their strategy.
Although communication is not an exact science, knowing certain patterns of user and consumption behavior makes it possible to anticipate the success of a digital action.
Having the ability to visualize the future based on probabilities has great advantages for your business :
Prevent yourself from falling into false expectations regarding the achievement of your goals.
It allows you to assign budget, time and precise effort, achieving maximum investment optimization.
Ensures effective strategies, based on solid information and justified with data.
It enables the recognition of opportunities and potential threats for your brand.
It allows each action to be adapted to market conditions and user behavior patterns in real time.
Although, as we have been saying, predictive analysis is not an exact science, it helps you minimize investment risks in digital marketing.
Do you make marketing decisions blindly or based on pure intuition?
At Gali, we can build your strategy based on data and information .
Tricks to become Deborah Martorell and Ada Monzón predicting results in digital marketing
Deborah Martorell and Ada Monzón’s methodologies for forecasting the weather are similar to those used by predictive analytics specialists in marketing.
In this section we share 3 tips to predict results in your digital strategy.
Historical data analysis
Just as atmospheric data is loaded and evaluated based on past events to forecast phenomena and intensity, marketing results can be anticipated if the strategy is compared to previous ones that share similar elements.
Even much of the content we see in Email Marketing and Social Networks is based on a thorough whatsapp number list study of previous campaigns: their structure, subject, design and time of publication.
Analyzing past strategies allows you to save time and money on their validation, which is usually done through testing or the process of trial, error and adjustment.
This does not guarantee that applying a previously successful strategy will automatically work in your business.
However, if you are how often do i complain about circumstances or other people instead careful to respect certain elements, you are likely to get good results.
The axes for analyzing previous digital marketing strategies are:
How did the user respond to the content, ad or campaign? This will help you identify patterns of behavior and valuable insights.
What elements made it a success? If it’s email marketing, analyze everything from the subject line to the signature. If it’s social media content , identify hooks, message, and call to action.
Who was the target audience? People behave differently depending on the industry. It’s important to identify which channels, posting times, and messages work best with your audience.
What were the results and how long did it take? Usually, the results are not readily available information. But you can imagine it when you find something that goes viral.
Is there room for improvement? Respect the successful elements and adjust the points you consider weak or that won’t work with your audience.
By integrating historical data analysis into your digital marketing strategies, you can make more informed decisions, optimize your campaigns, and increase the chances of success by tailoring them to your own audience.
Trend tracking
It doesn’t take rocket science to realize ja phone number that if you hear thunder, it will soon rain. The same goes for Internet trends and the chances of success when participating in them.
By “trending” we mean topics that become popular on the Internet.
To detect them, it is necessary to monitor social networks and monitor those conversations, hashtags and content that are attracting attention and generating interactions.
As the Internet is a dynamic space, trends change quickly and, therefore, joining them requires reacting quickly or losing the opportunity.
Trends make your strategy a success because:
People engage better with topical content.
Providing a particular perspective on a topic helps you differentiate yourself from the competition.
Popular hashtags increase your chances of getting more reach and engagement.
It allows you to adapt to changes in behavior and adjust your strategy.
Through them, it is possible to detect new demands in the market.
Ultimately, when people are engaging with a particular topic, your success will depend on whether you can detect it and link it to your product or service.
Now, all of this requires time that you may need to spend running your business.
If so, you can outsource the process to a professional team dedicated exclusively to recognizing trends and working on them in favor of your brand.
Experience in digital marketing
It is no coincidence that Deborah Martorell and Ada Monzón are the ones who cover the most important weather events during hurricane and other natural disaster seasons.
Both have more than 20 years of experience in the media and Ada is the first female meteorologist in Puerto Rico.
People trust them because of their experience and because throughout their career they have been able to provide accurate information and support people with assertive communication in all aspects.
Something similar happens in marketing.
The success of your strategy depends, to a large extent, on the experience and professionalism of those who set and execute it.
Marketing effectiveness comes in two ways: the long way, which depends on trial, error and adjustment; and the short way, which is provided by those who have already tried it many times and executed it precisely for your company.
A professional marketing agency can provide you with market research, tools, technologies, and success and failure stories to develop a solid and effective communication strategy.
Conclusions
What would you do if you could predict your marketing results the same way Deborah Martorell and Ada Monzón predict the weather in Puerto Rico?
If this were the case, you would invest to the maximum extent of its effectiveness.
What if I told you that you can achieve it with these steps?
Comparing your ad to others that have been successful in the past
Monitoring trends and joining the wave of interaction
Counting on professionals who guide and execute a solid communication strategy
With these simple guidelines, you can ensure that the investment you make in communication for your brand has the expected and better results.