Running marketing campaigns on WhatsApp to build customer loyalty, promote new products and sell is a growing trend due to its high effectiveness rate.
So much so that the application has a special version designed for small and medium-sized businesses: WhatsApp Business.
This tool provides some additional resources to make it easier for users to contact us.
In this article we want to tell you some tips to take advantage of all the potential that WhatsApp has to connect with your potential client and sell.
Encouraging Statistics on WhatsApp Marketing
WhatsApp marketing statistics provide a very encouraging picture compared to other digital channels for contacting and selling to users.
For example, the Emprender Aprendiendo business school mentions that, in addition to being the most used messaging application in the world, it has a 98% opening rate.
80% read the message in the first five minutes and between 40 and 60% respond to the call to action or click on the button or link sent.
Can you imagine sending a message to 10 potential clients and the result being that 8 read it almost immediately and 6 respond with interest?
You may not get these results from other channels such as Social Media or Email Marketing.
At Gali Digital we make sure you connect with your clients
Why is WhatsApp so effective in marketing to retain customers and sell?
We know that WhatsApp marketing is effective, but that doesn’t mean it’s magic.
There are several reasons that make this channel more efficient compared to others to promote your products and services:
Most people have the app installed on their phone, allowing you to communicate with them directly.
By personalizing your messages, you can build strong, trusting relationships with your customers.
The application allows you to send messages in different formats such as videos, images, audios and documents, allowing you to present, demonstrate and give details of products and services.
With tagging and broadcast lists, you can segment your audience into different groups as you see fit.
It is economical compared to other methods, such as phone calls or paid advertising on Social Networks .
Marketing through WhatsApp special lead has many advantages and effective results if you know how to use it correctly, leveraging the tools under a strategy consistent with your brand or business.
WhatsApp Marketing: Effective Strategy and Tactics to Sell
Statistics on user behavior they may change their roles several times on WhatsApp are one thing, and the effectiveness of your campaigns is quite another.
That’s why, in this section we want to share some tricks that will help you connect with your client on WhatsApp to promote your product or service and sell.
Optimized profile and catalog
The first step to success in your WhatsApp marketing plan is to optimize your user profile as a brand or company.
As we mentioned earlier, there is a WhatsApp Business version designed specifically for ja phone number commercial use.
The elements to optimize your profile are:
Business name
Photo that represents your brand, company or venture
Contact information such as website, email, social networks and telephone
Opening hours by day of the week
If you have a physical business, the location with a map
Additionally, in WhatsApp Business you can enable a complete catalog with the name of each product or service, photos, description and price.
You can even organize products or services into categories to make it easier for users to navigate.
If your business, brand or venture does not have a website or e-commerce, the WhatsApp Business profile can serve you very well as a contact and sales platform.
Automated messages
Another useful tool that you will fall in love with from the first moment is the automatic messages and quick responses offered by WhatsApp Business.
Automatic messages are those that you schedule to be sent in your absence.
It serves to provide the user with a quick response and prevent them from feeling anxious or inconsiderate.
Our recommendation is that you use this message as a differentiator.
On the other hand, quick replies are pre-configured texts that you bring into the conversation through shortcuts.
Your potential customers often have the same questions and make the same inquiries.
That’s why shortcuts allow you to save time and bring ready-made responses to the conversation.
Audience acquisition and segmentation
Now that your profile is optimized and your messages are automated, it’s time to receive messages, send them, and sell. But how do you do it?
The first phase involves data collection , that is, collecting telephone numbers in a respectful and ethical manner.
For this you can use different strategies such as forms on your website, social networks or commercial campaigns and contests.
For example, through a raffle you can ask participants for some information that will later be useful to you in order to stay in touch with them.
Once you have acquired the data, you need to segment the audience . Doing so will allow you to offer your products or services in a personalized way.
Segmentation is done under different criteria. It can be by age, gender, location, purchase history or whatever you find convenient to recognize certain patterns and trends in a single group.
Content creation
The time has come to put together the WhatsApp message, which, to be successful, must include content, a format and a structure.
To define the type of content, it is important to put yourself in your client’s shoes and ask yourself: Why would they be interested in receiving a message from me? How am I helping them? How would they like me to speak to them?
Users often appreciate messages such as exclusive customer offers and promotions, product or service updates, educational content, encouraging success stories, and opinion polls.
Once you have the content type, you must define the format , that is, whether you are going to send it as text, image, video, audio or file.
And finally, it’s time to structure the message . WhatsApp is characterized by being an informal channel where communication is short, precise and clear.
An effective response structure might look something like this:
Greet using the person’s name in an affectionate way
Briefly present your proposal
Describe some details concisely
Request a response or create a call to action
Sign the name of the person who will be available to talk to the user when they contact him/her.
Example:
Hello how are you?
I just got a new lawnmower and I think you might be interested in it because of its state-of-the-art parts and the super low price.
I’ll send you some pictures for your consideration. The reviews say it saves time and effort. I have it available until Thursday.
If you are interested, reply with a “yes” and we will continue talking.
I’ll be waiting. Ana.
Conclusions
WhatsApp marketing is an effective technique that is increasingly used by brands, businesses and entrepreneurs to connect with their audience and sell.
To achieve this we recommend:
Optimize your WhatsApp Business user profile
Automate welcome messages and quick replies
Capture data and segment the audience
Create the message according to its content type, format and structure
Define day, time and frequency of sending
Always consider using the tool in an ethical and non-invasive manner to maintain customer trust.
With these tips, you are sure to achieve high levels of opening, response and sales.