In previous blog posts, we have talked about the concept of Content Creators and Influencer Marketing. Today, we will delve into the world of influencers and tell you what influencer marketing is and why it has stood out among traditional advertising media.
What is influencer marketing?
Have you ever consumed something because you saw it on someone’s Instagram? Do you have a personal brand that attracts people and you want to push yourself and go even further? Free stone! Here comes the question!
Influencer marketing is a trend that emerged with the rise of the Internet and social media in recent years. It consists of using charismatic people with the ability to “influence” other people’s consumer decisions to promote a brand’s products or services .
For a long time, opinion leaders have been referred to as those people who exert a certain influence on the behavior of others, generating interaction in society and public opinion.
Nowadays, in the field of marketing and advertising, influencers are virtual (and real) referents who establish a close and loyal link with a community through social networks .
Influencer marketing is what brands are increasingly considering. Selling through influencer campaigns is the action that is purely and exclusively the result of a way of being, of a personality.
Have you ever thought about why you have more chemistry with some people than with others, for example?
Thus, when a person with thousands of followers on social media uploads a video using a brand X, or when he recommends a product or service, it is almost never by chance: there is a marketing strategy behind it and it is possible that this simple action generates many new customers for the brands involved .
Don’t know how to boost your brand?
It’s time for you to have a marketing strategy!
Influencer Marketing Campaigns
We already know that you have to spend time defining the strategy before implementing it, right?
This means that, in order to define creative ideas and select the right profiles, it is essential to be very clear about the objectives of our campaigns with influencers in order to be able to analyse the metrics of the decisions.
Some possible objectives of these campaigns may be:
Attracting new customers
Loyalty
Increase in followers
Web traffic
Educate/inform
Lead capture
Clicks
Press
Positioning
Visibility
GALI TIP: If you want to start working with industry email list name influencer marketing without a strategy behind it, it will be a potential waste of time and money.
Advantages of Influencer Marketing
Once we have defined which influencer or content creator to make a proposal to, we already they may change their roles several times know that they will provide visibility, credibility and, if all goes well, a boost and an increase in sales of the product or service they recommend.
Additionally, follower growth is another effective consequence that can bring potential customers. This is called converting followers to customers . Without traditional advertising restrictions, the traffic it will bring to your account can be very impressive.
Do you have content, a virtual showcase, that is suitable for welcoming them and making them choose to stay on your profile? That is why it is important to generate content with a lot of thought and, let’s say, heart, that knows how to capture them and is of value to them. Calls to action play a very important role in showing that you have authority in your niche.
3 examples of influencer marketing
Estée Lauder
Estée Lauder has launched its Estée Edit brand, which is aimed at a younger audience than the one it is usually ja phone number associated with. To do so, they hired Kendall Jenner, the youngest sister of the Kardashian family.
The action she carried out consisted of showing her makeup tips using Estée Edit products. At that time, the model’s profile had more than 75 million followers, so imagine the reach and reach that she brought to the brand.
No comments!
2. Coca-Cola
Brands like Coca-Cola constantly use this digital marketing resource for their already well-positioned products. It is a good example of how, no matter how well-known you are in the market, strategy is still the tool to continue expanding. And to continue adapting to trends, too.
Let’s take a look at this: in 2012, the Olympic Games were held in London and Coca-Cola asked 20 influencers from Colombia to help them invite their communities to participate in a contest to go to the Olympics with the entire experience paid for. With such a promotion, they achieved more than 530,000 views on their YouTube channel.
He who knows, knows.
3. Converse
A Colombian blogger posted on Twitter in 2015 that she couldn’t find a pair of white Converse sneakers, which created a stir on the social network. Converse took the opportunity to send her exactly the sneakers she was so eagerly looking for, and the brand immediately became a trending topic with a super positive outlook.
Sometimes you don’t have to run, you have to fly if you are a brand!
Influencer Marketing: Is It Possible for Your Brand?
If you want to boost your business or even have a personal brand that needs to take off, have you reviewed your objectives, your communication, your strategy?
For example, in this article we developed the concept of Buyer Persona to identify your ideal client. Then, in this other one we talked specifically about a great influencer like Messi, but here we have also developed a development about content creators born in Puerto Rico who are also making people talk.
Conclusion
We have taken a look at what influencer marketing is , there have been examples and, despite the fact that it is a sector that does not have a marked path and it is sometimes difficult to visualize a future, brands look for influencers to sell.