Optimize for voice search by using conversational words
In the United States, 40.2% of people use some form of voice search:
Moreover, these numbers are constantly growing.
What does it mean that phrases are conversational?
Well, write as if you were speaking.
Users, i.e. you and I, do not speak like robots. Instead of typical phrases, you should write in full sentences.
Use structured data and semantic HTML
Structured data (mainly schema.org) can add some context, but it’s nothing “magical” and don’t expect any mind-blowing results.
However, you can slightly increase your CTR score in SERPs because you will get additional display options, such as “stars”:
aggregated Google rating stars stars with rating
However, this does not provide any ranking benefits, as confirmed by industry research:
How to do Semantic SEO
Effective semantic SEO requires several key steps:
Keyword Research : Identify different keywords and phrases related to your content topic.
Competitor analysis : Browse competitor sites and understand what content they provide and what user questions they are trying to answer.
Creating consistent content : Create content that is consistent and covers different aspects of a topic.
Understanding search intent : Try to understand what questions and intent users have when they type in certain keywords.
Semantic internal linking
The correct semantic linking structure consists of 3 elements:
menu link structure
breadcrumbs link structure
internal link structure in the article content
By linking your pages to each other, you saudi arabia email list not only help your readers navigate your site, but you also make it easier for Google to index it and discover new pages.
Your internal link structure helps Google understand a few things:
How important is this to this topic
Anchor text
When creating internal linking, make ai enables its technology stack sure your page contains thematic anchor text. Try to stick to the principle of creating content hubs (pillar content).
A semantic SEO strategy should include:
Keyword Analysis : A detailed list agb directory of keywords and phrases related to your topic.
Content plan : Determining what content will be created and how it will relate to each other.