Instagram has over 1 billion users worldwide, and Instagram video marketing is becoming increasingly popular. According to Instagram data , 90% of people who engage with the platform follow a business, and 50% become more interested in a brand after seeing its Instagram ads.
Videos for Instagram Feeds
Instagram video marketing offers many options mexico whatsapp number data with different formats, and is currently the most popular way to convert Instagram communities into customers. As a result, digital marketing agencies and business owners should see Instagram videos as part of their digital marketing strategy.
To help you get started, in this post we share some Instagram video formats that you should know.
The so-called Instagram feed is a continuously updating list of videos and photos that appears when you open your account. The feed (or view) displays videos and photos from advertisers and accounts you follow on the platform. Videos for Instagram feeds should include sound and movement to quickly attract the audience’s attention and allow you to share your story or the unique features of your product.
There are design and text recommendations, as well as technical requirements that must be met for Instagram feed videos. The main text must be 125 characters long and include a maximum of 30 hashtags. While sound and subtitling are optional, we always recommend incorporating them. Design recommendations are:
File type: MP4, MOV or GIF
Ratio: 4:5
Resolution: 1080 x 1080 pixels (at least)
Videos for Instagram Reels
Instagram reels are similar to the vertical video format used by the popular TikTok, but in full screen. There are multi-clip videos of 15-30 seconds and they are perfect for content creation with the use of music and effects such as AR filters, text synchronized with video, and green screen mode.
Instagram reels ads are ideal for mobile audiences the service pays for purchases of people looking for entertainment. For example, you can create tutorials, project education, and participate in trending moments through challenges. Video ads are inserted into organic feed content, and audiences can watch, save, share, comment, like, or skip these ads.
Experiment with different video ads or find out spam data what your target community likes. Design and copy recommendations should meet the following technical requirements:
Video length: 0 to 60 seconds
Maximum file size: 4GB
Videos for Instagram Ads
You can create your own Instagram videos or use an Ads Manager to get started. Use video ads to showcase your product, brand, or service by telling your brand story and sharing its unique features.