To understand the benefits of marketing on Amazon, one need only look at its most recent financial results . It is the third-largest digital advertising platform in North America after Google and Facebook, and in 2021 it had the best-selling shopping weekend (from “Black Friday” to “Cyber Monday”) in history, with clothing, beauty, home and toys being among the top-selling categories.
The three main types of Amazon ads
According to Amazon, during the period between singapore whatsapp number data Black Friday and Christmas, third-party retailers based in the United States sold an average of 11,500 products per minute. And Amazon collected $31.16 billion in advertising revenue from sellers on its platform.
With such a large potential opportunity, it’s hard to resist the urge to start using Amazon Ads. But marketing on Amazon has its drawbacks. For example, Amazon here are the rules you need to remember doesn’t share customer information, making it difficult for marketers to sell to those customers in the future; similarly, advertising on other platforms like Google or Facebook can be difficult if Amazon is your primary e-commerce platform.
But despite all this, Amazon’s size and reach means spam data that since this is where the customers are, this is where marketers should be. So, below we’re sharing what you need to know about Amazon advertising and how to get started.
Amazon has three main types of ads (or advertising products) that you access through Amazon Ads : Sponsored Products , Sponsored Brands , and Sponsored Display . All of these are available for use in Amazon PPC , which is a pay- per-click (CPC) advertising format , meaning you only pay when customers click on your ad.
Like Google, Amazon uses an auction-based system that allows advertisers to bid on advertising to shoppers. Here are some tips to get the most out of Amazon PPC ads:
Know your Amazon cost of sales: ACoS = advertising spend divided by sales
Use the right keywords and/or targeting strategy to promote your products
Monitor your results to know which actions you should keep and which ones you should stop.
Be patient. Achieving results takes time
Don’t be afraid to re-evaluate your strategy.