Humans have a major flaw. We take certain things for granted and they are passed down from generation to generation without ever questioning the truth of these facts. Coffee dehydrates, clams that don’t open can’t be eaten, or orange buttons convert better than the rest.
Orange Button Photo rights by Fotolia
Science has proven that neither coffee dehydrates switzerland telegram data nor that clams that don’t open when cooked are worse than other clams. It is true that in comparison to the first two examples, a series of experiments have been carried out with the conversion of orange buttons. In almost all of them, it has been proven that this is true .
An orange button receives more clicks. As the years go by, you don’t check it anymore because you will assume that it doesn’t change. The truth is that in the world of online marketing everything changes constantly because people evolve.
Does the orange color on a button really generate the best conversions?The idea for this post came about because I’ve discovered a certain trend towards blue buttons. Either how important are zuckerberg and the metaverse for your business? it’s just a color fad that isn’t based on data, or there are smarter people than us who have questioned what everyone takes for granted.
It is always bad to generalize and there are exceptions to rich data the rule. I have learned that you have to continually question yourself by testing what you have learned firsthand or what others take for granted.
An orange button may not always give the best results. You cannot generalize. Take for example a company that uses orange as its corporate color. A button and background of the same color would have the effect of obscuring the element that we are most interested in highlighting. I also have my doubts about whether it is a color that works within all contexts or themes.
The idea: a multi-experiment to obtain new data
I’m lucky that I usually have to create landing pages every 1-2 weeks. To save time (call me lazy) I’m increasingly relying on past results without doing proper A/B testing.
From now on I will document the results and focus on the conversion of the buttons based on the color, taking into account also the contrast with the background. This multi-experiment will be an open action in which I invite you to participate if you wish. The only thing I ask of you is that you take into account. The following criteria so that the data obtained can be compared later:
Test conversion to registration or purchase button using 2 or all of the following colors: orange, red, purple, blue, green, yellow.
Submit test data where a minimum of 1,000 button impressions have been collected.
When sending me the data (preferably in Excel) please indicate. The background color used and the theme in which you carried out the experiment.
If you want to be part of this test
, I invite you to send me your data through my contact form . Obviously, you will be mentioned with links to your website and social networks. I hope that some will be encouraged,
although I fear that it is not so easy to obtain the types of data with the characteristics described. If you are subscribed to the blog, you will receive the results of the experiments. However, it will take me a while to plan and carry out everything. So don’t count on it until next week.