The way we react to different colors, for example, is a way to better direct the creation of website pages. Red is a color that creates an impression of danger, but it can also symbolize energy and urgency.
Blue, on the other hand, is capable of generating a feeling of security, calm, strength and tranquility. When we see a scene of a calm sea or a very blue sky, we think of a good day, full of achievements.
These feelings must be explored when creating the brand’s graphic pieces, creating harmony between what you want the public to take action on.
Creating a better customer experience
, and the design of a physical greece email list store or website must be designed to offer a good experience to customers. The term web personalization was created precisely with this aim of generating a differentiated experience for the target audience.
Neuromarketing studies are essential for this. Colors have a direct impact on people’s feelings, as we discussed in the previous topic. If blue can calm people down, reduce heart rate and slow down breathing, red works in the opposite way.
Imagine a hospital room where
The patient is already afb directory feeling apprehensive, sad and anxious. If the color chosen for the walls is red, the patient may become more agitated and nervous. A lighter shade of blue can serve to calm and provide greater peace of mind.
In the same hospital the research also shows who the company’s example, white is the most traditional color for walls. However, this is changing, as the white hue can bring such great peace that it leads the patient to loneliness.
These examples show how studying people’s minds and actions can have a direct impact on all corporate strategies.
Accelerates the purchasing decision