Whether you run a big brand or a small business, Amazon advertising should be a part of your business strategy for your product if you want to increase sales and strengthen brand awareness . We all know that Amazon is a retail e-commerce company, but what does Amazon have to say about its buyers ?
Company statistics show that 300 million customers worldwide shop on Amazon. These customers complete 28% of their purchases in three minutes or less. Additionally, 50% of all purchases are completed within 15 minutes. With the speed and power of the Amazon marketplace, you can’t miss our 2022 Amazon Advertising Guide for Sellers to attract more customers to your business.
Amazon PPC Ads Types
There are three types of PPC ads on Amazon: sponsored products, sponsored brands, and sponsored displays. With pay-per-click (PPC), every time a customer clicks on your ad, you have to pay Amazon whether or not a purchase occurs. The amount you pay will depend on the type of ad. The keywords you target, and the level of competition in your niche.
Sponsored Products is the oldest and most popular malaysia whatsapp number data format. Over the years, sellers’ advertising spending shifted toward Sponsored Brands and Sponsored Display because these types of ads demonstrated higher return on ad spend (RoAS) and better conversion rates . Amazon advertising offers third-party sellers an easy-to-use platform where they can set up multiple PPC advertising campaigns in a matter of minutes.
Sponsored Products – This is the starting point for every seller. These types of ads appear at the top of the Amazon search resul results, and on the affiliate program also has a more familiar method pages with competitor product listings. Sponsored Products are a quick way to advertise. To new customers, since they are already on Amazon eager to make a purchase. You don’t have to be in the Brand Registry to use Sponsored Products ads – you just need to do some good keyword research. Set up your campaign, and launch.
Sponsored Brands . This type of ad was previously spam data known as Amazon Headline Search Ads . It is available to sellers enrolled in the Brand Registry program. Such ads appear before sponsored product ads in Amazon search results and drive traffic to a dedicated Amazon landing page for the brand.
In banner format, these ads appear with a logo, a custom slogan and thumbnail images of up to three products. This way, they increase brand awareness. There are three types of ads for sponsored brands: product collection, in-store highlights (Store Spotlight) and video.
The three main types of Amazon ads
Sponsored Display . This type of ad finds customers on third-party websites and apps, allowing you to advertise to and retarget customers. Instead of targeting keywords or competitor products as with sponsored products and brands, Sponsored Display targets customers based on their shopping behavior. Interests, and whether they’ve previously viewed your product detail page. Sponsored Display ads remind customers of products or brands, even if the customer is no longer browsing the specific listing on Amazon. Only vendors or sellers with registered brands can use Sponsored Display ads.